General Manager, Sequel
For over twenty years at the heart of digital evolution: from the first hand-coded websites to the redesign of entire editorial and business models. A journey lived from the inside, not learned second-hand.
Today he is General Manager of Sequel, the strategic consulting division of WayUp, where he leads work on strategy, AI adoption, visibility across Google Search and generative engines, audience development and digital transformation, alongside publishers, media outlets, companies and startups.
His approach combines SEO, GEO and algorithmic reputation into a single, result-oriented method: not visibility for its own sake, but measurable growth for those who live by content and demand. Performance and rankings matter, but real value lies in building systems that anticipate change.
He is a speaker at the sector’s leading events, including IAB Forum and Web Marketing Festival, and authors the Sequel Observatory, where he analyzes how Search and artificial intelligence are rewriting the rules of visibility. Strategy is essential, but without hands-on experience it is just theory: he brings both.
Career path
2025
General Manager, Sequel
WayUp
Leading strategic consulting on Search, artificial intelligence and editorial growth.
2024
Publisher Growth Manager, Evolution Group
Milan
Growing a network of digital publishers: audience, revenue and sustainable business models.
2018–2022
Chief Marketing Officer, Deva Connection
Rome
Media agency specialized in digital publishing, DOOH, e-commerce and YouTube advertising.
2015–2018
Head of SEO, SDI Group
Rome
Leading organic growth and visibility strategies across Google Search.
2011–2019
Lecturer, Master in Digital Marketing
DAM Academy
Teaching SEO, web marketing and digital communication.
2007–2010
Co-founder, Exheria
Rome
Web design, product design and communication consulting for companies and brands.
Speaking & publications
- 2025 IAB Forum / Intersection: from being found to being chosen in the age of co-intelligence Milan
- 2024 IAB Forum / Intersection: Context is King, AI and the new generation of video content for publishers and creators Milan
- 2021 Web Marketing Festival: editorial marketing, bringing companies closer to people Rimini
- 2019 Deegito: capturing search intent through ADS and SEO Turin
- 2018 Integrating Google Ads and SEO for keyword research based on real search intent
- 2018 Local Business: using Google channels to promote your business
- 2017 SEMrush Marathon: User Experience and Web Analytics
- 2016 Legal Marketing: the lawyer's image online
