300+ checks per template, from product page to checkout, plus a catalogue ready for AI agents that buy.
Ecommerce optimization
Most online stores do not have a traffic problem: they have a conversion problem. And while you optimise for people, a second customer is arriving: the AI agent that searches, compares and buys on the user’s behalf. We work on both fronts with the same method: CRO (conversion rate optimization) with systematic checks template by template, product pages and feeds treated as a sales channel, data-driven priorities, and the technical groundwork so that your catalogue is readable, and buyable, from a conversation.
Ecommerce today
300+
checks in our audit, organised by page template: home, category, product page, cart, checkout
~70%
of carts are abandoned before purchase: that is where the revenue hides
+42%
the conversion rate of AI-referred traffic compared with other channels
2026
the year of agentic checkout protocols: the major players are already positioning
Ecommerce optimization: what we do
CRO: conversion rate optimization by template
300+ checks per page template.
Every template of the store (home, category, product page, cart, checkout) goes through a proprietary checklist of 300+ checks on usability, trust, clarity and friction. The result is a list of interventions ordered by revenue impact, not a list of flaws.
Product page and checkout optimization
Where the purchase is decided.
The two most valuable pages are almost always the most neglected: poor titles and descriptions, insufficient images, missing information, surprise costs, useless fields, absent trust signals. We intervene where every recovered conversion point reads directly on the bottom line.
Product feeds and Google Merchant
Attributes, GTINs, prices and availability aligned.
Complete feeds with no disapprovals, correct attributes and GTINs, prices and availability aligned, Merchant listings that compete on Shopping and in Google's AI surfaces. The same feed that powers the ads is what agents will read: curating it once serves two channels.
Catalogue SEO
Architecture, variants, product structured data.
Category architecture, variants and out-of-stock management, product structured data, content that answers buyers' searches. Ecommerce SEO is won on the catalogue, not on the blog.
AI commerce readiness
When the buyer is an agent.
Complete product feeds and data, verifiable structured data, machine-readable availability and prices, readiness for agentic checkout protocols (UCP, ACP). We prepare the store for the channel being born, before it becomes a chase.
Measurement and testing
A measured funnel, tests where traffic allows.
A funnel measured step by step, hypotheses turned into tests where traffic allows it, results read without self-deception. CRO is a continuous cycle, not a one-off restyling.
How we work on an e-commerce
01
Full audit
The store goes through the 300+ check list, template by template, plus the analysis of your real funnel data. The output is the map of friction points and opportunities, ordered by impact.
02
Interventions by priority
Revenue movers first: quick wins on checkout and product page, then the structural work on catalogue and architecture, then agentic readiness. With your development team or with ours.
03
Measurement cycle
Every change is verified on data: conversion by template, device and source. What works is consolidated; what does not becomes learning.
Let's talk
Is your store converting as it should?
Tell us about the store and the goal. We reply within one business day with a first reading.
Thank you. We'll be in touch shortly.
Frequently asked questions
All the store's key templates: home, category pages, product page, cart, checkout, plus internal search and service pages. Each goes through our checklist of 300+ checks on usability, clarity, trust, friction and persuasion, combined with the analysis of your real funnel data. The output is ordered by expected impact, not by formal severity.
They are the protocols that let AI agents complete purchases on the user's behalf: the agent reads the catalogue, compares, and closes the transaction. UCP (Universal Commerce Protocol) and ACP (Agentic Commerce Protocol) are the emerging standards the major players are positioning on. Preparing today means having product data, feeds and infrastructure that agents can read and trust.
Yes: the product feed is part of the store in every respect. We work on attribute completeness and quality, GTINs and identifiers, feed-to-site consistency on prices and availability, disapproval resolution, and title and image optimization for Shopping. A well-curated feed is worth double today: it powers the ads and prepares the catalogue for AI agents.
Yes, all of them: the template-based check method is platform-independent. What changes is only how interventions are implemented, which we agree with your developers or deliver directly.
The audit takes two to three weeks. The first intervention cycle (the high-impact priorities) is typically completed in ninety days. Real CRO, though, is a continuous measure-and-test cycle: the value compounds over time rather than ending with a project.
On the numbers that matter: conversion rate by template, device and source, average order value, cart and checkout abandonment. Where traffic allows we use controlled tests; where it does not, before/after comparisons on homogeneous windows. No vanity metrics.
