A campaign that works does not only produce customers. It produces information worth using everywhere else in your marketing.
Ads campaign management
We run campaigns on Google, Meta, TikTok and, since August 2026, inside ChatGPT’s answers. The difference lies in what we do with the data those campaigns generate: the messages that convert in a campaign belong in the pages of your site, and data from the site and from AI monitoring tells you where the next budget is worth spending. Switch on a budget without that work around it and the day you switch it off you are back where you started.
Paid media today
20%
of conversations with an AI assistant show clear commercial intent: this is the new ground for campaigns
31
European markets where ChatGPT Ads launched on 24 August 2026, Italy included
93.5%
of the sources ChatGPT cites in its answers are earned media: citations are earned, not bought
6
media groups cleared to buy on ChatGPT in the first phase: direct management comes later
The channels we manage
Google Ads campaign management
The channel where demand already exists.
Search, Performance Max, Shopping, YouTube and display. Account structure, keyword research, match types and exclusion lists, automated bidding governed with judgment rather than left to itself. We are a Google Partner, which means direct access to support and early sight of new features.
Meta Ads and social campaign management
Where demand is built before it exists.
Facebook, Instagram, TikTok, Pinterest and the other channels where audiences are reached by interest and behaviour rather than by an explicit search. Audiences, creative tested in rotation, conversion events configured properly: most social budgets are wasted on poor tracking, so that is where we start. Each platform has its own language, so the same promise has to be rewritten for each one.
ChatGPT Ads campaign management
The channel is brand new and we arrive prepared.
Since 24 August 2026 advertising inside ChatGPT is live in Europe, but in this first phase buying runs through the large media groups and direct management will come later. In the meantime the strategy does not change: the platform is new, the principles for planning an investment are the same ones we apply every day on Google and on social. We prepare positioning and measurement now, so you are visible from the first day the market opens to agencies too.
Measurement, attribution and chains of impact
Every euro spent should tell you where the next one goes.
Server-side tracking where it matters, conversion events consistent across platforms, a dashboard that puts campaigns, SEO, AI presence and revenue in the same place. It exists to answer the hard question: how much of this result is down to the budget and how much would have arrived anyway.
Google Partner since 2018
We are a Google Partner
Since 2018 we have met Google’s requirements on managed spend, account performance and team certifications, keeping up to date as those parameters change. Consistency, transparency and professionalism are how we work, and we apply the same methodology whatever the channel: Google, Meta, TikTok or ChatGPT.
How we work on campaigns
01
Reading before spending
We look at account history, tracking quality and the brand's organic presence across searches and AI answers. From there we see where budget is genuinely needed and where it is covering a problem that gets solved elsewhere.
02
Structure and messages
We build or rebuild accounts around declared objectives, with creative adapted per format and a testing plan that has an end rather than running forever. Landing pages are in scope: sending paid traffic to a page that does not convert is the fastest way to burn budget.
03
Measurement and optimisation on a Plan-Do-Check-Act cycle
Every cycle follows the same pattern: plan the intervention, run it, check the data, correct. Plan, do, check, act, applied every month. Campaign data turns into decisions outside the campaigns too: what to rewrite on the site, which content to produce, where to cut spend because organic is holding. The report talks about customers and margin, not impressions.
Our method
Campaigns are not an island
The reason we keep paid, SEO and AI presence together is practical rather than ideological.
When a Search campaign tells us a certain message converts twice as well as the others, that message belongs in the landing page headline, in the product pages and in the content AI systems read to build their answers. When monitoring tells us the brand is never cited by assistants on a given question, we know that question is worth buying, at least until organic presence is there. And when organic traffic on a topic grows, the budget on that topic can come down.
It is the same reasoning that has applied on Google for twenty years: switch on Ads without positioning work behind them and you disappear the day the budget stops. Inside ChatGPT it works the same way, with one difference: sponsored space sits below the answer, while getting inside the answer comes from authority.
1
a single dashboard for campaigns, SEO, AI citations and revenue
0
channels managed as isolated activities
Let's talk
Want to know whether your budget is working?
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Frequently asked questions
The management fee depends on the number of channels, account complexity and spend volume, and we define it after seeing the real situation. What we do not do is tie our fee to a percentage of the budget: it would create the wrong incentive, pushing us to make you spend more.
ChatGPT Ads has been available in Europe since 24 August 2026. In this first phase buying runs through the large media groups, while direct self-service management is announced as the next step. In the meantime we prepare creative, measurement and organic presence, so that when access opens up the work is already done.
On the practical side it gives direct access to support, features in beta and benchmark data. On the question of choosing a supplier it says less than many claim: no badge guarantees that campaigns will pay off. What it does say is that the requirements on managed spend, account performance and team certifications are met over time, and we have met them since 2018. The useful question to ask an agency is a different one: how do you measure what the campaign actually produced?
Yes, and it often happens when results are urgent. We say it upfront though: an isolated campaign returns less than a campaign inside a system, and after a few months the difference shows up in cost per acquisition. Our job is to get you spending less on advertising, not more.
With conversion events consistent across platforms, server-side tracking where needed, and a dashboard that brings together campaigns, organic traffic, AI citations and revenue. The question we answer is how much of that result is down to the budget: without that answer, every report is just a list of numbers going up.
