Privacy Policy, Cookie Policy and Terms of Use for sequel.consulting, all in one page.
Last updated: July 4, 2026
On this page: Privacy Policy · Cookie Policy · Terms and Conditions
Privacy Policy
Notice on the processing of personal data pursuant to Regulation (EU) 2016/679 (GDPR).
Data Controller
The Data Controller is WayUp S.r.l. (brand Sequel Consulting), with registered office at Via Luigi Pirandello 29, 84085 Mercato San Severino (SA), VAT no. 06251660657, REA SA-508902, represented by its legal representative pro tempore. For any request regarding personal data, please write to [email protected].
Categories of data processed
- Contact data: first name, last name, email address, company name and the content of messages submitted through the Site’s forms (Contact, report requests from the free tools, alert subscriptions) or through a third-party AI assistant connected to our agent connectors (see “Third-party providers”).
- Application data: name, email, role of interest and links to a CV or LinkedIn profile submitted through the “Work with us” form.
- Data generated by the free tools: the results of the AI Readiness Assessment (scores) and the address of the website analysed with the agent-ready checker, associated with your contact data only if you choose to request the report or the skill by email. Assessment scores are calculated in your browser and are not stored unless you submit the form.
- Browsing data: IP address, browser and device type, pages visited, usage data.
- Push notification subscription data, if you provide consent.
Purposes and legal bases
| Purpose | Legal basis |
|---|---|
| Responding to contact form requests | Pre-contractual measures / legitimate interest (Art. 6.1.b/f) |
| Delivering the report or materials requested through the free tools | Pre-contractual measures (Art. 6.1.b) |
| Managing job applications | Pre-contractual measures (Art. 6.1.b) |
| Sending email alerts about Google updates, if you subscribe | Explicit consent (Art. 6.1.a) |
| Sending communications and marketing materials | Explicit consent (Art. 6.1.a) |
| Statistical analysis and site improvement | Legitimate interest (Art. 6.1.f) |
| Site security and abuse prevention (anti-bot verification) | Legitimate interest (Art. 6.1.f) |
| Legal compliance | Legal obligation (Art. 6.1.c) |
Consent to marketing is optional, requested through a dedicated, separate checkbox in every form, and may be withdrawn at any time by writing to [email protected]. As proof of consent we keep a record of form submissions (date, form used, contact data and the marketing choice expressed), stored in an area not accessible from the web.
Retention periods
Data is retained for the period necessary for the stated purposes; marketing data until consent is withdrawn; job applications for a maximum of 24 months; the consent record for the period required by law as proof of compliance; browsing data according to the timeframes set out in the Cookie Policy.
Third-party providers
Form messages are delivered through our hosting provider’s mail server, with no external intermediaries. We also use providers that may process data on our behalf: Cloudflare (content delivery network, security, Turnstile anti-bot verification, consent management and the infrastructure of our agent connectors at api.sequel.consulting), Google (aggregate usage statistics), OneSignal (push notifications, only with prior consent). Any transfers outside the EEA take place in compliance with Arts. 44 et seq. of the GDPR.
If you choose to contact us through a third-party AI assistant (for example ChatGPT by OpenAI or Claude by Anthropic) or through our agent connectors (MCP server and API), the data you provide to that assistant passes through the relevant service, under its own privacy policies, before reaching us by email; Sequel then processes it under this notice. Those services are chosen and used by you and are not controlled by Sequel.
Your rights
You may exercise at any time the rights provided for in Arts. 15–22 of the GDPR (access, rectification, erasure, restriction, portability, objection, withdrawal of consent) by writing to [email protected], and lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali).
Cookie Policy
What cookies are
Cookies are small text files that websites save on your device to make the site function or to collect information about how it is used.
Types used
- Technical / necessary cookies: essential for the site to function, including the Cloudflare Turnstile anti-bot verification on forms. No consent required.
- Analytical cookies: aggregate site usage data (Google Analytics 4, activated through Cloudflare’s consent management platform only after your consent).
- Third-party technologies: OneSignal for push notifications, activated only with prior browser consent.
Management
On your first visit, a banner lets you accept or decline non-essential cookies; you can change your choice at any time, including through your browser settings. Disabling technical cookies may impair the functioning of the site.
Terms and Conditions
Subject matter
These terms govern the use of the website sequel.consulting, owned by WayUp S.r.l. (brand Sequel Consulting). Accessing and using the Site constitutes acceptance of these terms.
Intellectual property
The content of the Site (text, trademarks, logos, graphics, software) is the property of Sequel or the respective rights holders and is protected by copyright and industrial property law. Unauthorized reproduction is prohibited.
Free tools and AI transparency
The Site’s free tools (including the AI Readiness Assessment and the agent-ready checker) provide automated evaluations for informational and guidance purposes: their results do not constitute professional advice or a certification of compliance. In line with the transparency obligations of Regulation (EU) 2024/1689 (AI Act), whenever content on the Site is generated with the aid of artificial intelligence (for example a video) we state so expressly alongside the content itself; the editorial content of the Observatory undergoes human review under Sequel’s editorial responsibility.
Limitation of liability
Content is provided for informational purposes only and does not constitute binding professional advice. Sequel does not guarantee the absence of errors or the uninterrupted availability of the Site.
Governing law and jurisdiction
These terms are governed by Italian law. Any dispute shall be subject to the exclusive jurisdiction of the Court of Nocera Inferiore, in whose district the Data Controller has its registered office.