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Sequel Observatory: insights on SEO, GEO and digital media

Research, analysis and perspectives on digital visibility

Analisi, scenari e segnali di cambiamento dal mondo della ricerca e dei contenuti, per anticipare dove sta andando il mercato.
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Sequel is the first leading consulting firm you can query from your AI assistant. But we are not the news.
July 4, 2026

Sequel is the first leading consulting firm you can query from your AI assistant. But we are not the news.

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UCP, the protocol that brings your ecommerce inside AI agents: what it is and why it will matter
July 4, 2026

UCP, the protocol that brings your ecommerce inside AI agents: what it is and why it will matter

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SEO for Publishers: Why It Is a Discipline of Its Own and How to Choose the Right Specialist
July 3, 2026

SEO for Publishers: Why It Is a Discipline of Its Own and How to Choose the Right Specialist

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The EU AI Act from 2 August 2026: the obligation isn't on your website, it's on the AI inside it
July 3, 2026

The EU AI Act from 2 August 2026: the obligation isn't on your website, it's on the AI inside it

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Who wins the Top Stories of the 2026 World Cup
July 1, 2026

Who wins the Top Stories of the 2026 World Cup

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Optimizing your site for generative AI features in Search: Google's official guidelines are out
June 29, 2026

Optimizing your site for generative AI features in Search: Google's official guidelines are out

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The Two Paths for Italian SMEs in the AI Era
June 29, 2026

The Two Paths for Italian SMEs in the AI Era

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The Digital News Report 2026 is out. We had already taken this photograph.
June 22, 2026

The Digital News Report 2026 is out. We had already taken this photograph.

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The Value of Relationships in the Age of Artificial Intelligence: Why We Chose the Roma Golf Cup
June 19, 2026

The Value of Relationships in the Age of Artificial Intelligence: Why We Chose the Roma Golf Cup

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The end of the single search engine
June 4, 2026

The end of the single search engine

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The new era of Search has begun: the highlights from Google I/O 2026
May 20, 2026

The new era of Search has begun: the highlights from Google I/O 2026

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