Public Sector & Institutions
When a citizen asks an AI how a public service works, the answer must come from the official source — not from those who heard about it second-hand. Authority can no longer simply be declared: algorithms must recognize it. This is a matter of public service, before it is a matter of communication.
Citizens today
82%
of Gen Z has already adopted AI chatbots for information
6 in 10
searches end without a click: the answer is read, not clicked
40%
of 18-to-24-year-olds search on TikTok or Instagram, not Google
What we do for public bodies and institutions
Being the official source
If the answer is not yours, someone else provides it.
We work to ensure that institutional content is readable, verifiable and cited by search engines and AI: structured data, consistent information, authority recognized by algorithms.
Reaching every generation
Every audience gets its information in a different place.
Young people do not start from Google: they discover on social and make sense of things with AI. We design content, formats and channels to reach every demographic where they actually get their information.
Making decisions based on data
Perception can be measured.
Information systems that turn heterogeneous signals — searches, conversations, service access — into a single decision-making view to support administrative choices.
Countering misinformation
Clarity is the best defense.
When official information is easy to find, understand and verify, the space for inaccurate reconstructions shrinks. Owning the answers is the most effective way to protect public trust.
Innovating processes
AI in the service of citizens.
Integrating AI into the workflows of the administrative machine, with the governance that the public sector requires: transparency, quality, data protection.
Measuring institutional visibility
How do algorithms describe you?
We continuously monitor how search engines and AI present the institution: what they tell citizens, which sources they cite, where the official information does not reach.
How we work
The same model we apply to media and companies, with the rigor the public sector requires: measure, prioritize, execute — and full transparency on every result.
01
We measure
The institutional visibility audit: how search engines and AI describe the institution, where official information reaches and where it does not.
02
We define priorities
The roadmap orders interventions by service impact: the answers citizens search for most come first.
03
We execute
We work with communications offices and information systems, transferring method and tools. With periodic, measurable checkpoints.
Request the institutional visibility audit
A picture of how search engines and AI describe your institution to citizens: where official information reaches, where it is replaced by other sources, and what is needed to own the answers.
Frequently asked questions
Because citizens get their information there: they ask search engines and AI how a service works, what the deadlines are, who to contact. If the official source is not readable by algorithms, the answer is constructed by other sources — with the risk of inaccurate information. Owning the answers is part of the public service.
By going where they get their information: 18-to-24-year-olds discover on social and go deeper with AI, they do not start from Google. This requires content and formats designed for different channels and languages, without sacrificing the rigor of institutional information.
Yes: we operate within the procurement frameworks applicable to the public sector, with the transparency on methods, timelines and results that public administrations require. Contact us to discuss.
With indicators defined upfront and verified periodically: coverage of responses to citizens' most common questions, accuracy of information reported by search engines and AI, reach across demographic groups. Continuous measurement is part of the project, not a final report.
