Media & Publishers
Traffic is not dead: what has changed is how you earn it. For more than twenty years we have worked with publishers and digital media, through every Google update and every redefinition of visibility, from Search to Discover, from News and Top Stories to the AI surfaces where generative engines choose their sources. For a publisher, traffic is not a metric: it is revenue. And it is governed with method, data and technology.
Digital publishing today
6 in 10
searches end without a click: the engine answers directly
−34%
clicks on the first result when an AI summary appears
+42.8%
year-on-year growth of traffic to AI search
82%
of Gen Z has already adopted AI chatbots for news consumption
What we do for publishers
Sequel Observatory
Sequel Index
Real-time volatility of Google Discover traffic from our observatory.
Business models
Traffic that becomes revenue.
We help you understand which business models are most profitable for your publication (advertising, subscriptions, first-party data, special projects), and put in place alternative growth and revenue channels, sustainable in the post-cookie era.
Newsroom transformation
The method stays in the newsroom.
Tailored acceleration programs: in-depth training on algorithms and AI, optimized workflows, data culture. The goal is a newsroom that is self-sufficient in reading signals and anticipating change.
Citability in AI responses
From brand to source.
Generative engines choose their sources: we work to ensure your publication is among them: verifiable content, structured data, authority recognized by algorithms.
Editorial technology
The CMS that makes a real difference in traffic.
Editorial platforms designed for performance: Core Web Vitals, native SEO, formats for Discover, live and gallery. Technology built by people who know newsrooms.
Who has already chosen us
How we work with publishers
A structured operational calendar: alignment sessions, KPI reviews, in-depth training and continuous experimentation, alongside the newsroom, within its rhythms.
01
We measure
The editorial audit captures traffic, channels, content and revenue: where you are strong, where you are losing ground, where there is space.
02
We define priorities
The roadmap orders interventions by impact: recovery and coverage first, then growth and new channels.
03
We execute
We work inside the newsroom: operational sessions, monthly micro-experiments, results analysis. Until full autonomy.
Results in the field
Traffic that grows again
The numbers from a typical engagement: systematic coverage of Search and Discover turns volatility into structural growth.
Request the complete editorial audit
Traffic, Discover, AI citability, business models: a complete picture of your publication, with quantified gaps and priorities ordered by impact on revenue.
Frequently asked questions
First you identify the cause: every update hits specific patterns: quality, authority, page experience. Then you quantify the impact by section and content type, and plan the recovery with interventions ordered by priority. This is the work we have been doing for twenty years, update after update.
Yes, if you stop treating it like a lottery. Consistent presence in the feed is built with brand reputation, content design and a predictive method applied to trends and seasonality. Spikes become the norm, not the exception.
Inside: regular operational sessions, in-depth training, monthly micro-experiments with results analysis. The program is designed to transfer method and tools: the ultimate goal is newsroom autonomy.
Both. The threat is traffic disintermediation; the opportunity is becoming a source: AI cites a small selection of publications, and whoever enters that group gains visibility and authority that competitors do not have. The work on citability serves exactly this purpose.
Specialisation matters more than breadth: look for a partner who works continuously with publishers and digital media, not a generalist who has added editorial SEO to their service list. Verify that they have hands-on experience with Google Discover, Google News and Top Stories, not just standard organic ranking. Ask for concrete cases of traffic drop recovery and structural growth, with verifiable data. A strong partner knows the newsroom from the inside, not just from the dashboards.
Total organic traffic is only the starting point. A specialised editorial SEO partner tracks Search, Discover and News traffic separately; citation rate in AI/GEO responses; Top Stories appearances per target keyword; recovery speed after each algorithm update; and the downstream impact on advertising and subscription revenue. A partner who only measures sessions or rankings is not thinking like a publisher.
Media organisations publish dozens or hundreds of pieces of content per day, on topics that shift by the hour. Generic SEO optimises stable pages for stable keywords: it is not built to handle newsroom velocity, ephemeral content, Discover traffic windows or the distinct logic of Google News and Top Stories. You need expertise in freshness signals, editorial E-E-A-T, predictive calendars and AI citability. That expertise only develops through sustained work inside real newsrooms.
